Doctoral
Degree:Ph.D.
Major:Consumer Behavior (Marketing)
Institution:Konkuk University
Date: Feb. 1990

Master
Degree:Master of Business Administration
Major:Marketing (Management)
Institution:Konkuk University
Date: Feb. 1986

Bachelor
Degree:BA
Major:Management
Institution:Konkuk University
Date: Feb. 1984

1.Peer Reviewed Journal Articles
Ji Sang Dok and Kyun Seok Song (2019), The Effect of Employee s Customer Orientation on Customer Satisfaction and Repurchase Intention in Fitness Center, Global Business Administration Review, 16-5, pp.21-47.
Sung-Jun Choi, Kyun Seok Song, and Jin-Kyung Noh (2018), The Effects of Online Store Reputation on the Customers' Attitude toward the Store - Mediating Effect of Perceived Risk and Website Quality -, Productivity review, 32-1, pp.75-108.
Ji Sang Dok and Kyun Seok Song (2018), The Effect of Experience Factors on Perceived Quality and Customer Satisfaction in Fitness Center, Global Business Administration Review, 15-4, pp.53-86.
Jin-Kyung Noh, Kyun-Seok Song and Sang-Kyu Beom (2015), The Effect of The Firm s Product Recall on Brand Trust, Corporate Trust, Brand Loyalty and Brand Recommendation Intentions, Global Business Administration Review, 12-3, pp.21-47.
Kyun Seok Song, Heeyoung Cho and Sang-kyu Beom (2015), The Influence of Brand Experience in Mobile Shopping upon Continued Usage Intention Depending upon Consumer Affect, Productivity Review, 29-3, pp.69-92.
Kyun Seok Song, Sang-kyu Beom, and Hyunjoo Lee (2015), The Effect of FLOW Experience on Loyalty and Buying Intention of Extended Products, The KonKuk Journal of Business and Economic Studies, 40-1, pp.55-86.
Hoki, Lee, Kyun Seok Song and Sangkyu, Beam (2014), The Effect of Internal Branding on Employee Brand Commitment and Customer Orientation : Focusing on Domestic Financial Service Companyes, Productivity Review, Vol.28 No.3, pp.221-248.
Kyunseok Song, Hyojun Lee, and Sang Kyu Beom (2014), The Effects of Brand Familiarity on New Product Evaluation : Focused on Cultural Marketing Activities, Journal of Product Research, Vol.32. No.1, pp.19-33.
Ilsoon Park, and Kyunseok Song (2013), The effect of internal marketing factors on business performance, International business education review, Vol.10 No.1. pp.217-240.
Kyunseok Song, and Sang Kyu Beom (2012), The effect of temporal distance and construal level on loss aversion, Journal of consumption culture, Vol.15 No.3. pp.47-65.
Kyunseok Song, and Sang Kyu Beom (2012), The effects of service quality on consumer satisfaction and store loyalty, Journal of Product Research, Vol.30 No.1. pp.35-47.
Ilsoon Park, and Kyunseok Song (2011), The effects of internal marketing activities on customer satisfaction, The KonKuk Journal of Business and Economic Studies, Vol.36 No.2. pp.33-69.
Kyun Seok Song, and Kyunseok Song (2011), The effect of the compensation program on the consumer responses, Productivity review, Vol.25 No.3. pp.115-149.
Kyunseok Song (2011), The effect of the service provider's individual attributes on customer satisfaction and loyalty - Moderation Effect of Interaction Types, International business education review, Vol.8 No.2. pp.41-63.
Sang Kyu Beom and Kyunseok Song (2011), The study of customer-oriented Merchant organization of conventional market, Journal of the Korean Research Academy of Distribution and Management, Vol.14 No.2. pp.5-27.
Kyunseok Song, and Sang Kyu Beom (2009), An empirical study on the roles of attitudes and attitude strength in stimulus-based decision-making, Journal of the Korean Data & Information Science Society, Vol.20 No.3. pp.563-575.
Kyunseok Song, Yoon Hyung Nam, and Hyouk Chan Kweon (2007), Satisfaction of the Support Policies for SMEs in Korea, Asia Pacific Journal of Small Business, Vol.29 No.2. pp.271-293.
Kyunseok Song, and Won Sang Sohn (2006), The Comparative Study on BPL in Korean and Japanese Consumers, THE KOREAN-JAPANESE JOURNAL OF ECONOMICS & MANAGEMENT STUDIES, Vol.35. pp.81-100.
Kyunseok Song, and Nam Yoonhyung (2006), The Effects of Brand Equity Components on the Brand Familiarity, Journal of Product Research, Vol.24 No.2. pp.123-149.
Kyunseok Song, and Won Sang Sohn (2005), A Study on the Formation of the Customer Satisfaction and Loyalty by Age-Focused on Mobile Service, The KonKuk Journal of Business and Economic Studies, Vol.30. pp.271-295.
Kyunseok Song, and Won Sang Sohn (2004), The Effects of Service Satisfaction on Customer Loyalty in Korean Mobile Communication Market, Journal of Product Research, No.33. pp.187-214.
Kyunseok Song (2004), The Integrated Model of Green Product Involvement, Journal of Product Research, No.31. pp.109-131.
Kyunseok Song (2003), Scale Development for Evaluating the Quality of Healthcare Service, Journal of Product Research, No.29. pp.165-191.
Kyunseok Song (2000), A comparative study on the characteristics of Korean-Japan green consumers, Journal of Product Research, No.23.
Kyunseok Song (1999), A Study on the Green Product Involvement of Consumers, The KonKuk Journal of Business and Economic Studies, , Vol.24.No.1. pp.271-295.
Kyunseok Song (1998), A Study on the Response Behavior of Product Involvement, The KonKuk Journal of Business and Economic Studies, Vol.23.No.2. pp.239-267.
Kyunseok Song (1998), The lifestyle of the green consumers, The KonKuk Journal of Business and Economic Studies, Vol.23.No.1. pp.267-290.
Kyunseok Song (1997), A study on the Characteristics of the Green Consumer, THE KOREAN-JAPANESE JOURNAL OF ECONOMICS & MANAGEMENT STUDIES, Vol.13. pp.147-169.
Kyunseok Song (1996), A Study on the Buying Behavior of Environmentally-Friendly Consumer, The KonKuk Journal of Business and Economic Studies, Vol.21. pp.313-337.
Kyunseok Song (1994), A Study on the Effects of Involvement on Brand Loyalty Development, THE KOREAN-JAPANESE JOURNAL OF ECONOMICS & MANAGEMENT STUDIES, Vol.10. pp.91-112.
Kyunseok Song (1994), The Conceptualization of Product Involvement for Intergrzated Model Design, The KonKuk Journal of Business and Economic Studies, Vol.19. pp.89-120.
Kyunseok Song (1993), Relationships among Self-Image, Product Symbolism, and Product Involvement, The KonKuk Journal of Business and Economic Studies, Vol.18. pp. 139-161.
2.Research Monographs
Hoki, Lee, Kyun Seok Song and Sangkyu, Beam (2014), The Effect of Internal Branding on Employee Brand Commitment and Customer Orientation : Focusing on Domestic Financial Service Companyes, Productivity Review, Vol.28 No.3, pp.221-248.
Kyunseok Song, Hyojun Lee, and Sang Kyu Beom (2014), The Effects of Brand Familiarity on New Product Evaluation : Focused on Cultural Marketing Activities, Journal of Product Research, Vol.32. No.1, pp.19-33.
Ilsoon Park, and Kyunseok Song (2013), The effect of internal marketing factors on business performance, International business education review, Vol.10 No.1. pp.217-240.
Kyunseok Song, and Sang Kyu Beom (2012), The effect of temporal distance and construal level on loss aversion, Journal of consumption culture, Vol.15 No.3. pp.47-65.
Kyunseok Song, and Sang Kyu Beom (2012), The effects of service quality on consumer satisfaction and store loyalty, Journal of Product Research, Vol.30 No.1. pp.35-47.
Ilsoon Park, and Kyunseok Song (2011), The effects of internal marketing activities on customer satisfaction, The KonKuk Journal of Business and Economic Studies, Vol.36 No.2. pp.33-69.
Kyun Seok Song, and Kyunseok Song (2011), The effect of the compensation program on the consumer responses, Productivity review, Vol.25 No.3. pp.115-149.
Kyunseok Song (2011), The effect of the service provider's individual attributes on customer satisfaction and loyalty - Moderation Effect of Interaction Types, International business education review, Vol.8 No.2. pp.41-63.
Sang Kyu Beom and Kyunseok Song (2011), The study of customer-oriented Merchant organization of conventional market, Journal of the Korean Research Academy of Distribution and Management, Vol.14 No.2. pp.5-27.
Kyunseok Song, and Sang Kyu Beom (2009), An empirical study on the roles of attitudes and attitude strength in stimulus-based decision-making, Journal of the Korean Data & Information Science Society, Vol.20 No.3. pp.563-575.
Kyunseok Song, Yoon Hyung Nam, and Hyouk Chan Kweon (2007), Satisfaction of the Support Policies for SMEs in Korea, Asia Pacific Journal of Small Business, Vol.29 No.2. pp.271-293.
Kyunseok Song, and Won Sang Sohn (2006), The Comparative Study on BPL in Korean and Japanese Consumers, THE KOREAN-JAPANESE JOURNAL OF ECONOMICS & MANAGEMENT STUDIES, Vol.35. pp.81-100.
Kyunseok Song, and Nam Yoonhyung (2006), The Effects of Brand Equity Components on the Brand Familiarity, Journal of Product Research, Vol.24 No.2. pp.123-149.
Kyunseok Song, and Won Sang Sohn (2005), A Study on the Formation of the Customer Satisfaction and Loyalty by Age-Focused on Mobile Service, The KonKuk Journal of Business and Economic Studies, Vol.30. pp.271-295.
Kyunseok Song, and Won Sang Sohn (2004), The Effects of Service Satisfaction on Customer Loyalty in Korean Mobile Communication Market, Journal of Product Research, No.33. pp.187-214.
Kyunseok Song (2004), The Integrated Model of Green Product Involvement, Journal of Product Research, No.31. pp.109-131.
Kyunseok Song (2003), Scale Development for Evaluating the Quality of Healthcare Service, Journal of Product Research, No.29. pp.165-191.
Kyunseok Song (2000), A comparative study on the characteristics of Korean-Japan green consumers, Journal of Product Research, No.23.
Kyunseok Song (1999), A Study on the Green Product Involvement of Consumers, The KonKuk Journal of Business and Economic Studies, , Vol.24.No.1. pp.271-295.
Kyunseok Song (1998), A Study on the Response Behavior of Product Involvement, The KonKuk Journal of Business and Economic Studies, Vol.23.No.2. pp.239-267.
Kyunseok Song (1998), The lifestyle of the green consumers, The KonKuk Journal of Business and Economic Studies, Vol.23.No.1. pp.267-290.
Kyunseok Song (1997), A study on the Characteristics of the Green Consumer, THE KOREAN-JAPANESE JOURNAL OF ECONOMICS & MANAGEMENT STUDIES, Vol.13. pp.147-169.
Kyunseok Song (1996), A Study on the Buying Behavior of Environmentally-Friendly Consumer, The KonKuk Journal of Business and Economic Studies, Vol.21. pp.313-337.
Kyunseok Song (1994), A Study on the Effects of Involvement on Brand Loyalty Development, THE KOREAN-JAPANESE JOURNAL OF ECONOMICS & MANAGEMENT STUDIES, Vol.10. pp.91-112.
Kyunseok Song (1994), The Conceptualization of Product Involvement for Intergrzated Model Design, The KonKuk Journal of Business and Economic Studies, Vol.19. pp.89-120.
Kyunseok Song (1993), Relationships among Self-Image, Product Symbolism, and Product Involvement, The KonKuk Journal of Business and Economic Studies, Vol.18. pp. 139-161.
3.Books
SangKyu Beom, and Kyunseok Song (2010), NON HOMOECONOMICUS, Four-hours.
Joon Whan Oh, Woobong Kim, Kyunseok Song, and Jae Wook Yoo (2007), Essential Management, Chungram.
Cho Hye Min, and Kyunseok Song (2007), A Study on the Influence of Congruity between Brand Personality and Parental Self Image on Satisfaction in the Prestige Brand Market of Infant Apparels, Journal of consumption culture.
Joon Whan Oh, Woobong Kim, and Kyunseok Song (2006), Principle of Managent, Chungram.
Kyunseok Song, and Jungsu Shin (2006), Strategic Negotiator, Muhan.
Kyunseok Song, and Jungsu Shin (2005), Customized Company-Employment Strategy, Muhan.
Kyunseok Song, and Jungsu Shin (2005), Essence Distribution Mamager, Konkuk Press.
4.Peer Reviewed Paper Presentations
The Effects of Service Quality on Service Reuse in Sport Center, 2008 Conference of the Korea Academy of International Business Education, 2008.
The Comparative Study on BPL in Korean and Japanese Consumers, 21th International Conference of the Korean-Japanese Economics and Management Association, 2006